Wordsmith Extraordinaire

With more than a decade of experience working with organizations in AI, machine learning, cloud computing, analytics, cybersecurity, and enterprise information management, Allison has seen it all. She’s played key roles in developing and carrying out content marketing strategies, media relations outreach, and best practices for working with sales. 

Content Strategy | SEO | Strategic Planning | Google Analytics | Copywriting and Editing | Email Marketing | Project Management | Relationship Building | Analytics | Public Speaking | Negotiation | Data Analytics

April 2023 -  present

• Hosts episodes and interviews podcast guests
• Brainstorms new content ideas
• Edits and mixes both audio and video
• Creates all visuals including podcast logo and social media tiles
• Maintains posting to all social media channels

July 2024 -  March 2025

• Provided expert content audit analysis and restructured content priorities
• Created and implemented company content strategy
• Handled all content writing and editing for multiple business lines
• Engaged with subject matter experts at all levels
• Worked directly with demand generation, product marketing, and sales leaders
• Managed vendor relationships

May 2023 -  April 2024

• Built content marketing organizational and strategy system from scratch
• Researched, wrote, and edited the AI Guide for Contact Centers which resulted in:
  -->480+ downloads which increased brand awareness of AI knowledge and capabilities
  -->Significantly increased leads adding 60+ new customers
  -->Helped exceed MEL goals to establish Upland as an AI leader for contact center solutions
  -->Used as the #1 piece of content used for content syndication and paid promotions
• Managed the production of 17 podcasts with 10K+ downloads featuring a range of guests
• Increased brand awareness which drove $3M in cost savings for RightAnswers' customers
• Oversaw and drafted copy for inaugural podcast landing page
• Interviewed subject matter experts and drafted 11 blog posts 
• Led all aspects of customer case studies and podcast projects
• Wrote and edited copy for blogs, eBooks, case studies, landing pages, event social media posts, lead nurturing emails, and sales outreach
• Worked closely with Demand Generation Marketing Managers to ensure each piece of content is strategic and elevates their work and partnership with Sales Teams
• Developed and maintained editorial calendar to support Contact Center Productivity (CCP) business unit

November 2020 -  February 2023

• Wrote and edited content for corporate eBooks, whitepapers, solution briefs, blogs, landing pages, email campaigns, byline articles, and case studies. This work serviced the following departments and vertical areas: Demand Gen, Product Marketing, Brand Team, Corporate Communications, Healthcare, Financial Services, Data Management, and Public Relations
• Regularly met with key internal stakeholders to discuss content strategies and new topic ideas for promotional campaigns, educational webinar series, SEO optimization, public relations, branding, and overall company narrative guidance.
• Developed and helped maintain internal content agency structure 

October 2016 - November 2020

• Took courses and obtained certifications in Google Analytics, HubSpot InBound Marketing, HubSpot Content Marketing, and Drift Conversational Marketing
• Drift: Drafted two thought leadership blogs for executives
• Databox: Drafted nine customer case studies
• Endoca: 
  • Worked with digital marketing teams to develop content across multiple formats including video scripts, blogs, social media posts, press releases, infographics, brochures, and landing pages
  • Developed and executed international public relations and marketing plans which generated a 25% increase in industry news coverage and 43% boost in social media audience
  • Guided social media team for increased brand awareness and sales 
  • Managed international sponsorship contract and onsite operations for Tough Mudder event
• Omnicharge: 
  • Executed North America and Asian-based integrated marketing programs 
  • Developed content including a newB2B landing page and several blogs which saw a 75% visitor increase
  • Secured earned media coverage in outlets including Men’s Journal, ZDNet, TechRadar, and Digital Trends which further increased its awareness by 150%
  • Facilitated social media activity which saw a 25% increase in its audience
• Lesley University:Developed email marketing campaign and PR outreach strategy for new textbook launch
• PYMNTS: Drafted eight weekly finance and tech columns with daily news pieces resulting in 845 pieces of content
• Salary.com: Drafted and distributed press releases

June 2015 - October 2016

• Secured 50 pieces of earned media coverage in outlets including The New York Times, TechCrunch, and Information Age
• Produced monthly media and social reports for clients using Google Analytics, Cision, and Meltwater 
• Composed and presented new business proposals to multiple prospective B2B tech clients
• Wrote client content including press releases, thought leadership byline articles, blog posts, social posts, infographics, surveys, whitepapers, and an interactive infopaper
• Developed and implemented integrated communications plans for B2B tech clients 

September 2014  - February 2015

• Secured earned media coverage from top tier outlets including NPR, Forbes, VentureBeat, and Digiday
• Maintained weekly and monthly status reports to measure KPI metrics 
• Developed content for multiple formats including executive thought leadership bylines, press releases, event speaker submissions, award entries, blogs, and interview briefing sheets

August 2012 - May 2014

• Secured media coverage from outlets including AdWeek, BetaBoston, CMS Wire, and Information Week 
• Maintained weekly client status reports to ensure teams stayed on track for monthly KPI metrics
• Drafted client content including press releases, thought leadership bylines, brochures, and briefing sheets 
• Developed and implemented strategic client communication plans 

University of Louisiana at Lafayette

Master of Science, Mass Communication, Spring 2012

Bachelor of Science, Mass Communication, Fall 2008